Chellgrove Office Chairs

Chellgrove Office Chairs has finally entered the Web 2.0 era with the creation of the company's first blog. "We have watched developments in the Web 2.0 world with very keen interest", says managing director Bola Egunjobi. "We first attempted to set up a blog when we created the business in 2004, but the buzz of activity involved in setting up and running a new business meant that we did could really devote the right amount of time to do it well. The Internet landscape has changed considerably in 3 years, and continues to change. We are now ready to go interractive on the web" , he added.

Bola expects that this blog will be used to increase the transparency of the business to its clients and other visitors. There will be stories about the various products and product categories and notices about new additions to the range. The blog will also enable the company to give more detailed descriptions of its offerings than it is able to do on its websites' products and category pages.

Chellgrove Office Chairs also expects to be able to have a more interractive relationship with its public. Buyers will be able to submit reviews and feedback on their purchases onto the blog. This will represent a great improvement on the basic Customers' Comments page on the office chair uk website.