Saturday 17 November 2007

Prices Reduced on all Next-Day Office Chairs

It's 1am Saturday morning, and I have just finished reviewing and publishing the latest exciting update to our office-chair-uk website: We have removed the "Sale" label from all of our next-day delivery office chairs, and we've dropped the regular prices of the chairs to below their former sale price levels!!


Some of our Next Day Delivery Chairs

This is quite a significant move. We have had the Sale prices in place for so long that they were beginning to feel like they were permanent. We had to do something about that so we decided to review our prices. What we found was that it was not so obvious that our next-day delivery office chairs offer tremendous value for money. Not only are the prices very low, but these low prices actually include VAT already, and delivery between 8am & 6pm the next day is absolutely FREE.

The step we chose to take appears to be counter-intuitive: we went ahead and reduced the regular prices of all our next-day delivery computer chairs and office chairs to below their sale price levels, and then rather than make this a new lower Sale Price, we removed the Sale labels from every one of the next day delivery chairs.

The Rational for this Move?

We have come to realise that people are seeking bargains and comparing on price when they look for their office seating online. For the wise buyer, the mere mention of a sale price is not enough. The item has to come up cheaper than the basket of alternatives that the buyer comes up with on his or her search. So for us, the Sale label is becoming redundant. It might initially get the buyer's pulse racing, but the initial enthusiasm soon wanes when the sale price is found to be equal to or even higher than the prices offered by sellers of similar items.

We are still maintaining one all-inclusive price for the chair plus next-day delivery plus UK VAT. And we are clarifying matters further by only showing a low low regular price with no sale price.

Our Other Point-of-Sale Benefits

As well as showing a single price for the chair plus standard next-day delivery plus VAT so that what you see is all you pay:
  • Our standard free delivery is a Next-Day delivery. Next-Day delivery office chairs bought by 12-Noon will be delivered between 8am & 6pm on the next working day unless the chairs are bought on a weekend / bank holiday.

  • Customers can also specify a delivery date in the future if they will not be available to receive their chairs the next working day. This service is free.

  • In addition, we maintain 12-Noon delivery, 10am delivery, 9am delivery and Saturday delivery services for people who do not want to risk waiting all day for the delivery of their office chairs.

  • We recently introduced a Design Your Own Office Chairs feature for our custom-made office chairs. This complements our Next-Day Delivery service and can be an exciting alternative to buyers willing to wait 3-4 weeks for their chairs.
Our Design Your Own Chairs feature and other sections of the website such as the Ergonomic Chairs and Big & Tall Office Chairs pages still feature some Sale prices.

1 comment:

Unknown said...

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